Hello everybody! My name is Kate Dramstad, and I'm a Program Manager working on the SharePoint search team. I'll be talking to you about improvements in the SharePoint 2013 search experience. This post is a high-level overview of how result types and display templates work together to create rich search experiences. If you take away only one concept from this post it should be: Result Types + Display Templates = Rich Search Experiences.
Creating a great search experience
A great search experience is characterized
by how easy it is for the user to quickly find what they are looking
for. In most search UI, all of the search results look the same, so it
is up to the user to carefully scan each result, or worse, to
"pogostick"—jump back and forth between the results page and a result
trying to decide if that particular result is what they were looking
for. In an ideal search experience, the user should be able to click
only once, feeling confident they have found what they were looking
for.
SharePoint 2013 offers a huge improvement in the search experience
through display templates and result types. Gone are the days of
uniform-looking results and endless scanning. Documents aren't all the
same, and search results shouldn't be either. In SharePoint 2013, you
have the ability to control the look of the search results on a very
granular level. Take a look at this screenshot below. Each colorful box
represents an area of the UI that's being controlled by a different
display template.

Figure 1: The look of each Search UI component is controlled by different display templates.
A result type consists primarily of a set of rules that describe which of the items in the search results match that result type. When a user issues a query, the results come back and each result is evaluated against the rules in the result types. A display template is then applied to the result based on the type that it matches. By default, SharePoint 2013 includes several predefined result types:
- Rich document results for PowerPoint, Word, and Excel documents
- Rich conversation results for Newsfeed posts, replies, and community discussions
- Rich video results, and more…
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